Kayali Debuts Boujee Kitty Caramel Milk | 22

When founder Mona Kattan teased a fictional scent called “Kitten Musk | 41,” the brand’s global community responded with overwhelming demand to bring it to life. 

Now, Kayali launches Boujee Kitty Caramel Milk | 22 globally on July 25, 2026, at Sephora.

Founder & CEO Mona Kattan commented:

“This perfume started as an April Fool’s joke, but the love we got from the community was so real, we knew we had to bring it to life! Our community has always been at the heart of everything we do, and Boujee Kitty Caramel Milk | 22 is the perfect example of that. Inspired by my love for caramel, I wanted to create the ultimate gourmand fragrance with salted caramel, caramel milk and caramel santal that felt rich, creamy, comforting and completely addictive.”

Boujee Kitty Caramel Milk | 22 comes in KAYALI’s signature diamond-shaped bottle that features a pearlescent lacquered finish.

The iconic glass shape and opulent jeweled caps are inspired by traditional crystal Middle Eastern oud bottles.

Clement Gavarry, principal perfumer at dsm-firmenich, said:

“When Mona first came to us with the vision for Boujee Kitty Caramel Milk, the concept was already vivid and full of character. Her vision was clear: a caramel scent that felt rich, creamy, and truly addictive, yet wearable and effortlessly layerable every day.”

Boujee Kitty Caramel Milk | 22 Eau de Parfum is a warm gourmand fragrance featuring notes of caramel milk, salted caramel, white chocolate, vanilla caviar, marshmallow fluff, soft musk, and caramel santal.

Additionally, Kattan launches the Boujee Kitty campaign. Inspired by glamorous old Hollywood and set in a plush pink cinema, each campaign star delivered standout performances.

Boujee Kitty campaign also stars the brand’s BFFs (Best Fragrance Friends) and influencers: Ginevra Giaccherini, Noemie Carlin, Broderick Hunter, Amy K, Ketra Beason, Jahanara Rahman, and Samer Fahs.